It’s a general rule that you don’t name the animals that’ll later end up being dinner. This may not be a huge issue in suburbs but the homes keeping sheep or cows or chickens, you can see where we'd run into this. Why shouldn’t we name them? Because once it’s been named it’s a pet or adopted family member and no harm can come to it without many tears from the small children that have fallen in love with it. It’s the same with our children’s toys; once named the toy is forever

Machine learning might look like it is the solution to all the world’s problems. It’s being used to predict people’s online habits for...